Brand control is often an illusion
What’s the perfect VouchedFor score out of 5? 4.8 or 4.9 of course. Why?5 is too perfect looking, too teacher’s pet, too robotic.
May be if it hadn’t been for Tony Hart’s Gallery there wouldn’t have been such a huge backlash over David Hockney’s new artwork for Piccadilly Circus station.
One thing we’re all now slaves to – even more so in this crazy new world – are postal delivery services. Receive the ‘Sorry you were out card’ and your day is toast.
No one wants to be stuck with the wrong name for life. But on the other hand, you don’t want something so bland that you may as well have no name at all.
Buglers, a Land Rover hearse, Princess Anne. Did you get inspiration for your own funeral from that of Prince Phillip last week?
All the best, warm regards, yours sincerely, cheers! These tiny interactions can mean a lot. So don't neglect them.
Ultravox’s Vienna was the most popular music video of 1981. Of course, it wasn’t the first, but in the early 80s, music videos still hadn’t yet captured the imagination.
It was a cold, dark Sunday night in about this time two years ago when I posted an article on LinkedIn that I’d written just to get something off my chest.
Subtitles are on. And necessary for the new season Line of Duty: "We can keep it on the DL only if we’ve got a CHIS inside MIT." WTF?
With a multitude of social media channels at our fingertips, we can broadcast our own mundane lives, from every angle. But should we?
The year is 2091 and I’m with my best friend in the lounge of the Champagne and Toast Seaview Retirement Home or Maison de Retraite as they call it here, on what’s left of the French Riviera.
Referrals are all about context, a chance conversation with someone who mentions a need. Or has a cocktail-hungry look in their eye.
I am excited about the idea of a meal out, a haircut and perhaps the odd trip somewhere that isn’t a supermarket/eye/tooth/ear testing centre.
Lots of big brands are changing their graphics at the moment, smoothing their edges and rounding their corners in order to calm us all down. Things are far too globally tense for us to cope with straight lines and pointy angles it seems. We need something more playful.
If you want someone to do something, it’s easier to tell them what not to do.
It’s almost as if people are too scared to speak like normal human beings, to stir the emotions, to explain the real benefits of financial advice. Why??
