These days even the least tech-savvy clients can tell a ropy website a mile off. Predictable colours, dated design and bland stock imagery can easily put people off. Talk of products and formal language can make you seem dated and out of touch.
Meanwhile your clients are desperately looking for a connection. Someone who understands them, who seems human and unstuffy, and like someone they can trust.
But with attention spans at an all-time low there’s no room to dilly-dally. So what should you do?
You need a website that makes your value crystal clear. And a brand that’s as sophisticated as your business. That shows you’re professional yet approachable, draws in high net worth clients, and makes your firm more profitable.
Did you set your website up a couple of years ago because you needed a ‘web presence’? Perhaps it was a temporary fix that’s become permanent? Don’t worry, we can fix this. Beautiful design, well written copy, authentic client stories and video will make your value clear.
Your logo, colours and tagline create that all important first impression. But if yours is looking a bit bland or dated, you’re missing an opportunity to connect with the right people. I can give you an image that’s sophisticated, modern and memorable.
Now that you have a sparkling brand and website, let’s get people to it! Blogging is one of the primary drivers of traffic on the internet. It also enables you to show your expertise and personality, which helps to build trust. But it needs a plan to make it work.
Well, you might not want to hire a marketing person full time; you might not want to work with a big agency. I offer something in between.
My background is in financial services and I’m incredibly excited about helping financial advisers to communicate their warmth and humanity in an industry that’s generally presented in a bland, cold and unnecessarily complex way.
The opportunity to connect with your clients is huge right now. Because there are so few people doing it. But to do it well requires subtlety.
Sure, you can get a template and look like everyone else, but then your client will think you are like everyone else.
You need something more. Delivered by someone who understands the profession and has the skills, experience and creativity to tease out your message and get it heard. Who could that be…?