These days even the least tech-savvy clients can tell a ropy website a mile off. Predictable colours, dated design and bland stock imagery can easily put people off. Talk of products and formal language can make you seem dated and out of touch.
Meanwhile, your clients are desperately looking for a human connection. Someone who understands them, who seems unstuffy, approachable and trustworthy.
So you need a website that makes your value crystal clear, and a brand that’s as sophisticated as your business.
But how do you do that? Selling an ‘invisible’ service like financial services is harder than a tangible product like an iPhone, but it can be done!
Perhaps your website was a temporary fix that’s become permanent? Don’t worry, we can fix this. We’ll clarify your message, modernise the design and optimise your site for search engines to get your ideal clients beating a path to your door.
Is your logo looking a bit bland? Are your colours a bit blue? Is your font a bit fuzzy? You could be creating the wrong impression. You need a professional brand identity that shows who you are, attracts the right clients, and stands out from the competition.
Now that you have a sparkling brand and website, let’s get people to it! Blogging is one of the primary drivers of traffic on the internet. It allows you to show your expertise and personality, which helps to build trust. But it needs a plan to make it work.
Well, you might not want to hire a marketing person full time; you might not want to work with a big agency. I offer something in between.
My background is in financial services and I’m incredibly excited about helping financial advisers to communicate their warmth and humanity in an industry that’s generally presented in a bland, cold and unnecessarily complex way.
The opportunity to connect with your clients is huge right now. Because there are so few people doing it. But to do it well requires subtlety.
Sure, you can get a template and look like everyone else, but then your client will think you are like everyone else.
You need something more. Delivered by someone who understands the profession and has the skills, experience and creativity to tease out your message and get it heard. Who could that be…?