Digital marketing for financial advisers

Branding, websites, blog posts and social media

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Give your marketing the human touch

These days even the least tech-savvy clients can tell a ropy website a mile off. Predictable colours, dated design and bland stock imagery can easily put people off. Talk of products and formal language can make you seem dated and out of touch.  

Meanwhile, your clients are desperately looking for a human connection. Someone who understands them, who seems unstuffy, approachable and trustworthy. 

So you need a website that makes your value crystal clear, and a brand that’s as sophisticated as your business. 

But how do you do that? Selling an ‘invisible’ service like financial services is harder than a tangible product like an iPhone, but it can be done! 

And I can do it for you.


Perhaps your website was a temporary fix that’s become permanent? Don’t worry, we can fix this. We’ll clarify your message, modernise the design and optimise your site for search engines to get your ideal clients beating a path to your door.

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Is your logo looking a bit bland? Are your colours a bit blue? Is your font a bit fuzzy? You could be creating the wrong impression. You need a professional brand identity that shows who you are, attracts the right clients, and stands out from the competition.

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Now that you have a sparkling brand and website, let’s get people to it! Blogging is one of the primary drivers of traffic on the internet. It allows you to show your expertise and personality, which helps to build trust. But it needs a plan to make it work.

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Your website is your shop window, but how is it looking? Is it working as hard as it should?

Find out what the most high-performing financial adviser websites have in this FREE 12-page guide. Discover how they:

  • Attract the right clients  
  • Get seen by search engines
  • Move clients to action

Yes please!

Why work with me?

Well, you might not want to hire a marketing person full time; you might not want to work with a big agency. I offer something in between.

My background is in financial services and I’m incredibly excited about helping financial advisers to communicate their warmth and humanity in an industry that’s generally presented in a bland, cold and unnecessarily complex way.

The opportunity to connect with your clients is huge right now. Because there are so few people doing it. But to do it well requires subtlety. 

Sure, you can get a template and look like everyone else, but then your client will think you are like everyone else.

You need something more. Delivered by someone who understands the profession and has the skills, experience and creativity to tease out your message and get it heard. Who could that be…?

It's me

“I looked at all the options available and what stood out for me was Faith’s ability to interpret my message - when I didn’t even know what it was! I chose her based on her industry expertise, clarity of thought and how she was clearly going to be able to create something from nothing.”

Michael Harms
Medical and General

“Working with Faith has been both a joy and a revelation! Through her creative style and efficient, quality approach, she has delicately balanced the presentation of a sometimes complex message with our company brand, vision and culture, and delivered a website that is relevant, contemporary and impactful. And she made it all look so easy - we would wholeheartedly recommend her!”

Ruth Betteridge
Sutherland Independent

“The great thing about Faith is her creativity, enthusiasm and vision. Faith helped us understand our offering and helped bring out clarity of thinking from us. We now own our brand solution due to her questions. She is a rich talent.”

Chris Davies
Estate Capital

“We can’t recommend Faith enough. Faith is dedicated to what she does, an absolute pleasure to work with and we wouldn't be in the position we are now (having weekly blogs going out and plenty more lined up) without her. Credit to her profession and we look forward to working with Faith over the long term.”

Alfie Mullan 

“Faith created a video for our website and I cannot be happier with the end product. Throughout the process she was attentive and professional, open to feedback, but confident enough in her own ideas to ensure the outcome conveyed the message we wanted. I would absolutely recommend her to other firms.”

Lee Waters
Barwells Wealth

“I’ve always loved Faith’s work – always creative and consistently strikes the perfect (but hard to find) balance between impact and the unconventional. Faith’s a superstar and it’s been a huge privilege to work alongside her.”

David Ferguson

"From the first meeting with Faith everything was easy. While we didn’t know what we wanted, we knew what we didn’t want. Faith was able to take this very vague brief and create a new brand that is much better suited to our target demographic. She was a steady, calm and guiding influence over the whole process; equally able to make recommendations as well as take on board our feedback."

Shaun Doherty
Kennedy Independent

"It was a joy to work with Faith throughout the whole process. She really listened and understood our brief and this has translated into a fantastic and easy-to-navigate new website that we are extremely proud of! We would highly recommend working with her."

Jimmie Joseph
John Joseph Financial Services

“Every now and again you meet someone in business who really wants to make a difference and has worked very hard to be the best they can be. If you seek commitment to excellence and want to work with someone who 'gets it' you have found them.”

Ken Welsh
VWM Wealth

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