About Faith
Expertise meets experience
I’ve worked in financial services for over two decades, inside big brands such as Standard Life, Prudential, Royal London and Nucleus, and latterly alongside DFMs, advice firms and fintechs.
In 2017, I launched my consultancy to offer what many firms were missing: experienced, strategic marketing leadership that understands the profession, speaks the language, and knows how to turn a brief into engaging output.
Why me?
A deep understanding of financial services and regulation, and how to stay compliant without sounding dull.
Content that’s proactive, responsive, and built for consistency.
Creative, hands-on delivery — turning strategy into standout content that actually gets shipped.
A clear view of your market - what they care about, how they think, and what makes them engage.
Why now?
There’s now more content than ever — but more doesn’t mean better. It often means more noise, less clarity, and no real strategy.
What you need is a clear voice, a joined-up plan, and consistent delivery - from someone who gets your world and knows what actually works.
As your Fractional CMO, I combine the efficiencies of AI with industry insight, creativity, and hands-on experience to deliver content that’s clear, consistent, and aligned with your goals.
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