Have you seen the film American Psycho? I bet if you’ve ever handed your business card out to someone, you’ve also thought of that infamous business card scene.
To recap: each of the characters begin a round of classic one-upmanship when they hand out their business cards during a non-descript meeting at their mergers and acquisitions company, Pierce & Pierce.
Patrick Bateman, the main protagonist, is flawed when he sets his eyes on one: "Look at that subtle off-white colouring. The tasteful thickness of it. Oh my god, it even has a watermark..."
The humour comes from the glaring fact that the cards are all, of course, almost identical. All it takes is this one card to send Bateman into a case of heart-stopping status anxiety.
In Batemans’ world – of shoulder pads and cell phones – it’s the business card that seals the deal. So the details matter.
Of course, things are different now. Your business cards are probably languishing in a drawer somewhere full of things marked ‘pre-pandemic’. But marketing is no less important.
And it’s not just advisers and planners who think so. Increasingly fintech companies and product providers are looking for a way to cut through the noise and speak to their target audience. Which is why I’ve created a specialist marketing agency to meet this need.
Dorsia is designed to appeal to fintech and wealthtech companies and large advisory firms, who are looking for strategic support to achieve specific marketing goals, such as developing thought leadership, launching campaigns or promoting new services.
This agency will sit alongside FL Storyteller, which means I’ll continue to support boutique advice firms through websites, newsletters, blog posts and social media, but I thought you might like a sneak peak of the new stuff.
How will I have time for both, you’re probably not asking? 😁 Well I have a team of talented experts to support me but also, but I'll also be reducing the frequency of the Naked Adviser to free up some time.
So your weekly dose of musings, commentary, nostalgia and simple hacks will appear more randomly, probably monthly. Which will probably be a relief!
Do feel free to chat at any point in the meantime though.
And Happy Halloween when it comes.
If you’re struggling to keep motivated Focusmate will pair you with an accountability partner for a live, virtual coworking session that will keep you on task.
University of Manchester staff have been asked not to use words such as ‘pensioner’ or ‘elderly’ but to refer to the over-60s as ‘mature individuals’, ‘older people’ or simply ‘learners’ to avoid offence.
Is the business card back? Sort of, says this piece in the FT.
This desk from Okoform uses a radiant heating element that works by heating you directly rather than the surrounding air. It claims to be 90% cheaper to run than the average fan heater.