Every Friday I send an email. I started this last March at the start of the pandemic. (Back in the days when we were bathing our groceries.)

And I’ve never missed one.

Until last Friday. So what happened? I’ll tell you in a minute.

But first, why do I stick so religiously to this weekly email, you may ask?

Because ‘showing up’ regularly, is the name of the content marketing game.

In my case, it helps to generate new business.

So it’s worth it, but often challenging.

And as you start to market yourself for the first time, you may question the value of such activity. The time, the effort the cost.

You may feel vaguely ridiculous as you fail to break the internet with your musings on the link between Ultravox’s Vienna and financial planning.

But remember: in this profession, no one is asking you to break the internet.

OBJECTIVES.

And although you may not see anything concrete immediately, the value is already accumulating, simply by being there.

CONSISTENCY.

And this value grows, suddenly, at a certain point [insert cool graph here]. Because there will come a time when everyone else has given up and you’re the only one left.

BINGO.

But does it matter when you turn up? Well, not much. I send my emails on a Friday because people generally start to relax and look forward to the weekend. I like to think my light-hearted musings will be as welcome as your Friday beer.

So why am I sending you this today then?

1. To see what happens
2. To remind you that you can unsubscribe if you don’t want these (I won’t be offended)
3. To let you know that I’m about to shake things up

So strap yourselves in.

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