Thoughts, musings and the occasional rant

December 20, 2024

Computerise Christmas card

It's all the rage.

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March 13, 2020

Not another coronavirus email

I've just launched an email newsletter and as we know each other through through our network, I've added you to the list. I'll be sending these once a month, and will be including helpful marketing hints and tips. However, please feel free to unsubscribe if you've rather not receive these.

June 27, 2019

3 marketing tips from Faith, age 7

The road to business success hasn’t always been smooth for me. The 80s were a particularly rocky period. “But that would make you 100!” I hear you say.

February 19, 2019

Why is no one visiting your website?

I’ll tell you why. It’s not because your website is the equivalent of the 6pm slot at Live Aid and you just don’t have Freddie Mercury as your front man.

July 29, 2018

Lessons in storytelling from 3 retro pop tunes

We’ve heard all about the power of storytelling when it comes to making an emotional connection with clients. But how are you supposed to tell a powerful story when you’re just a regular person?

June 7, 2018

Tips for writing impactful case studies

Case studies are your secret sauce.Your website copy may be sparkling, your imagery on point, your video slick, but it’s only half the story.

May 9, 2018

How to make your privacy policy sound friendly

If you’re anything like me, the past couple of weeks will have seen your inbox battered and bruised by a slew of emails from providers telling you they’ve updated their privacy policies

April 18, 2018

Why shared values are the key to business success

Without values, it’s hard to gauge whether you’re on the same wavelength with people, and if you’re not, then it’s not going to work.

April 11, 2018

GDPR – 20 questions every marketer is asking

You’ve read the articles, done the training, joined the webinars, but, flip! GDPR is like a wild animal that refuses to be tamed – you still have questions and not enough answers.

April 9, 2018

Is branded merchandise as dead as Diana?

The question on everyone’s lips right now has to be – what form will the commemorative merchandise to celebrate the nuptials of Prince Harry and the lady from Suits take in this digital age?

March 20, 2018

Are you in sync with your clients’ expectations?

It’s the note on the mat that everyone dreads – the ‘sorry you were out’ card. Because you just know the admin around this is going to be COLOSSAL.

March 12, 2018

Q&A: Social media tips for financial planners

Gretchen Betts is managing director of Magenta FP, a financial planning firm in Bridgend, South Wales, with a distinctive brand look and feel and a strong social media presence.

February 26, 2018

5 new words that will make you feel cool

I’ve been glued to Channel 4’s Derry Girls this month, a comedy about a group of school girls set in the early 90s against the backdrop of the Troubles in Northern Ireland.

February 19, 2018

Q&A: How to start a vlog

Sam Sloma, managing director of Engage FS in London, has just started a regular vlog. Here he discusses why he chose vlogging, his aims, and the results so far.

February 11, 2018

How to write content no one will read

Content, content everywhere, and not a drop to drink, as Samuel Taylor Coleridge might have said.

February 5, 2018

Tactics for making your business human

Remember when you used to have to get dressed up to see the bank manager about a loan? What was all that about?

February 4, 2018

8 ways to create killer testimonials

Are your client testimonials letting you down?The only reason I ask is because I come across a lot of client quotes and case studies that don’t seem believable.