It’s not right, but it’s ok

On a wet and windy Tuesday evening in February 2020, excited ticket holders gathered in City Hall Sheffield for an evening with Whitney Houston. She sang, she danced, she responded to the audience.

But she also died in 2012. So how can this be?

Whitney was brought to life through the power of hologram. With the help of digitally re-mastered recordings of her vocals, a real band, backing singers, and dancers, you get one nice and sweet, high performing Whitney, but without the drug addiction, the puffy skin or the unfortunate Bobby Brown habit.

In fact, the perfect money maker.

But was it convincing? Yes, judging by the audience’s reaction, who’d happily spent £180 on each ticket.

If we forget about the ethics of all this for a second, it does make you think. With the technical smorgasbord that is email and video conferencing, it is possible for us to be in more than one place at the same time.

And sometimes a more high-performing version of ourselves

We all have those days when we don’t quite feel up to snuff. I sometimes comes across posts I’ve written and think “Wow, how did I do that?” And I’m glad it’s out there doing its thing, shimmying around LinkedIn, while I go for a quick nap.

In the same way, email gives you an opportunity to show up once a week or month, right in front of your client, without having to spend 3 hours on the M25. There are other options too:

🎙Webinars offer a replacement for seminars.

🎧 Podcasts enable you to join people on their walk, run, or while they’re filling the washing machine.

👨🏻‍💻And don’t forget your website – it’s on 24/7, never takes a fag break and never asks for a pay rise.

Before you know where you are, there’s a tiny version of you out there, capable of developing relationships with current clients, nurturing those with introducers and attracting the right kind of client from anywhere in the UK. While you get on with everything else.

These are serious options if you’re looking to scale up and develop your business.

I’m not buying tickets to your creepy posthumous gig though.