Magic in the mundane
An Instagram account that reviews sticks has exploded in popularity.
Official Stick Reviews started when an American stick enthusiast stumbled upon a particularly pleasing specimen in Utah. His video praised its grip, excellent grain, and overall ‘aura’.
Since then, nearly 3 million followers have joined in, rating sticks based on appearance, rarity, and, presumably, their general stick-ness.
If a social media account about sticks can capture the imagination of millions, then why can’t finance?!
Yes, at first glance, pensions, savings, and tax efficiency might seem dry. But we know that beneath the numbers, it’s always about people. And real human stories, moments of insight, and examples of life-changing problem-solving are things that people do care about. The key is framing them in a way that connects.
If you’re struggling to make what you do sound interesting, I can help. There’s always a way to make it compelling. Even if it’s not about sticks.
Shameless plug
Part 5 of my ‘money story’ is out now. In 'Sisters are doing it for themselves' women are finding their voice, but as a teenager, I'm not very happy about it...
Book case
Only 44% of parents of children in reception at primary school believe that children should know how to use a book - by turning its pages rather than swiping them - before starting school.
Love story
Donovan Shears was given a mobile for his 18th birthday in 1998. He had no contacts, so typed in some made up numbers and sent messages saying "hello". The only reply he got was from a woman named Kitty. They're now married with two children.
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