I love the challenge of adding a creative spark to a traditionally dry and uninspiring industry. It's all too easy to use jargon, generic platitudes and predictable images of baby boomers on yachts.
That's not what I'm about. I work hard to find out what you do and why you do it better than everyone else, so we can communicate that to your ideal audience. Then more people will get to experience the benefits of personal financial advice.
I’ve been working in this way since 2017. I started my career in journalism, moving into financial marketing in 2003, working for Standard Life, Prudential, Royal London and wrap platform Nucleus.
In my spare time I enjoy watching documentaries on serial killers, wondering what Princess Diana might look like now, and walking my dachshund Rupert in the Scottish rain.