AAB, an established financial services group offering accountancy, wealth management and HR services, was experiencing a two-year growth period. This brought the challenge of integrating businesses, services and brand identities together.
The main objective was to simplify AAB’s messaging to reflect a coherent brand identity that resonated with clients and prospects. This meant creating and implementing a clear, consistent set of messages that aligned with the group's mission and vision, thereby reinforcing the firm's position as a leader in professional services.
The approach to addressing AAB’s challenge was multifaceted:
The implementation of the unified messaging strategy is currently in the early stages of roll out, but has already moved AAB's position to reflect where they are as a group now. The new, cohesive framework not only addressed immediate needs, but also established a solid foundation for AAB’s ongoing growth and market leadership.