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Branding for
financial advisers

Logos, colours, icons, stationery


Of course you shouldn’t judge a book by its cover, but unfortunately today, most people don’t have time to read the dust jacket, let alone the full novel. Which means that even subconsciously they’ll judge you by your looks. Your logo, font and colours are often the first things they’ll see; and when they become a client they’ll see these all the time, so it’s important to get them right.

Having a professional and distinctive brand identity allows you to distinguish yourself from competitors, connect with the right clients and develop awareness of your brand.

I’ll investigate who you are and what makes you different and working with a talented graphic design team I’ll translate that into a visual identity that creates an engaging, timeless and sophisticated look consistently across your website, stationery and marketing collateral.


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Transforming M&G


Medical & General wanted to be seen as the go-to company for people looking for specialist and general financial support, but they were competing with firms with much bigger budgets. Their logo didn’t stand out and the font used was a little stuck-in-the-mud. 

Incorporating the company’s initials and using the ‘M’ in a way that resembled a heart rhythm, we were able to modernise the brand and create something with both depth and simplicity.

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