The slow death of the semicolon
The stats around the power of video marketing are everywhere if you look for them. (And even if you don’t.)
Is your brand consistent or confused?Does it deliver what’s expected again and again?
Once in a while someone might read the words on your site, so how’s the copy coming along?
Did you know, that before he was famous, young David Bowie had to flog his guts out on the marketing front?
Freddie Starr ate my hamster.This is one of the most notorious newspaper headlines of all time. From the days when headline writers had the freedom to be creative (1986).
Wigtown is a small Scottish village with around 10 shops – 8 selling books. One of its book shops even has a bed in it. It’s my kinda town.
Independent financial adviser Jones Hill, based in Wiltshire, uses a simple yet powerful 2–minute video by Malthouse Films on its website, showing testimonials from five of its clients.
If you like the idea of blogging, but aren’t sure you have enough to talk about, a quick look at your achievements last year will prove you wrong
If you’re writing copy that feels wooden, prim or overly formal, you’re creating an unnecessary distance between you and your reader.And that’s a shame.
You might think brand guidelines are an unnecessary modern invention, but they’re actually as old as the hills, and a key part of your brand identity.
Thankfully these days video is much easier to produce than in the 80s — and more affordable. But as with A-Ha, it can also be the key to your marketing strategy. Here’s why.
Ever since prehistoric man started sketching images of wild boars inside caves, our brains have been wired to process things more quickly visually than anything else.
When it comes to marketing, I often come across people who are worried their audience won’t engage with them if they start using tech or social media, because they’re part of an older demographic.
Microcopy is usually found online — on buttons or error messages, for example. But why stop there? I think it also applies offline too, anywhere there’s an opportunity to communicate
You want to communicate a feeling of trust and dependability without confusing it with anything else. There’s no time for personal nuance or subtlety, you have to rely on visual symbols
I’ve spent a lot of money on my teeth over the years. There’s definitely a couple of Chanel handbags’ worth in there, for no one to see.Fillings, braces, extractions – I’ve had them all.
