Brand control is often an illusion
I’d like to talk about Kylie’s bum. It’s been a few years since it exploded onto the scene in 2000. But that was a good 13 years into her career. So where had it been all that time?
In a crowded market place, you need to stand out. But these days your customers want more from you than a business card and a contact us page. They want to get to know you. So who are you?
This month marks 18 years since I started my first (proper) job, which means my career is the age of an entire human adult. It can now drink, vote and have sex.
Brand is all around us, it’s everywhere you go, as Wet Wet Wet might have sung. But where’s yours? Are you making the most of all the opportunities to promote what you do and who you are?
