We all need to calm down a bit
If you like the idea of blogging, but aren’t sure you have enough to talk about, a quick look at your achievements last year will prove you wrong
If you’re writing copy that feels wooden, prim or overly formal, you’re creating an unnecessary distance between you and your reader.And that’s a shame.
You might think brand guidelines are an unnecessary modern invention, but they’re actually as old as the hills, and a key part of your brand identity.
Thankfully these days video is much easier to produce than in the 80s — and more affordable. But as with A-Ha, it can also be the key to your marketing strategy. Here’s why.
Ever since prehistoric man started sketching images of wild boars inside caves, our brains have been wired to process things more quickly visually than anything else.
When it comes to marketing, I often come across people who are worried their audience won’t engage with them if they start using tech or social media, because they’re part of an older demographic.
Microcopy is usually found online — on buttons or error messages, for example. But why stop there? I think it also applies offline too, anywhere there’s an opportunity to communicate
You want to communicate a feeling of trust and dependability without confusing it with anything else. There’s no time for personal nuance or subtlety, you have to rely on visual symbols
I’ve spent a lot of money on my teeth over the years. There’s definitely a couple of Chanel handbags’ worth in there, for no one to see.Fillings, braces, extractions – I’ve had them all.
Back2Y – the alternative conference for financial planning firms – invited the crazy ones, misfits, troublemakers, to Birmingham this week to find out how to get ‘back to why’ they do the work they do
There are lots of helpful articles about how to write the perfect headline for blogs, but not many about finding the perfect image.
What have Corbyn, Adele and you got in common? You’re all good at being human.And that’s gold dust for your brand. Why? Because people buy people.
I’d like to talk about Kylie’s bum. It’s been a few years since it exploded onto the scene in 2000. But that was a good 13 years into her career. So where had it been all that time?
In a crowded market place, you need to stand out. But these days your customers want more from you than a business card and a contact us page. They want to get to know you. So who are you?
This month marks 18 years since I started my first (proper) job, which means my career is the age of an entire human adult. It can now drink, vote and have sex.
Brand is all around us, it’s everywhere you go, as Wet Wet Wet might have sung. But where’s yours? Are you making the most of all the opportunities to promote what you do and who you are?
