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March 30, 2022
April 12, 2022

Ploughperson’s lunch

It’s served as a staple of the rural labourer’s diet for centuries.

‘A ploughman's lunch is an English cold meal based around bread, cheese and onions, usually accompanied by butter and pickle. As its name suggests, it’s most commonly eaten at lunchtime. It is particularly associated with pubs, and often served with beer.’

It sounds like the scene of a Thomas Hardy novel.

But I can see its appeal - when your plough is tied up outside, and you’re taking a break in between fields, you don't have time for a lasagne.

However, this humble fare is finally being forced to adapt to a modern age, having undergone a tongue-in-cheek rebrand by a Devon pub to reflect gender neutral sensitivities.

The rebrand to ‘ploughperson’s lunch’ has of course set Twitter alight with people incensed at a pub dish becoming a victim of ‘cancel culture’.

It sparked suggestions for alternatives including farmer’s lunch. But in terms of longevity, I think the word ‘farmer’ might be out on its ear soon too. Not because of gender sensitivities, but digital.

No more quaint yokel

We tend to think of farming as being traditional and rustic, and perhaps the last bastion of change, but it’s always been ahead of the game.

Just recently farming equipment giant John Deere unveiled its first self-driving tractor, which can be controlled by farmers using a smartphone and run 24 hours a day.

It comes with six stereo cameras, artificial intelligence, and GPS to allow it to be controlled from a phone.

This can run all night while farmer sleeps.

The company are keen to stress that this is not to replace them though. "It’s about using technology to create the best operator possible," it says.

Where have we heard that before?

It’s a common refrain that says rather than make people redundant, the right technology can enhance what we’re capable of.

Just as farmers become operatives, so will planners become something quite different.

But what? Well, artificial intelligence and automation will allow you to focus on deeper client relationships, coaching, and business development – no more spending time entering details into spreadsheets, completing reports or risk profiles.

Who wouldn’t want to generate leads, tend to new clients and maintain admin efficiencies while they’re snoozing/at the gym/ chomping on an operators’ lunch?

Shameless plug

What do you think of the Tilney, Smith & Williamson rebrand? I give my two penny’s worth to FT Adviser in this article.

Simple hack

Hard-boiled egg too difficult to peel? Add a teaspoon of baking soda to the water and the eggshells apparently come off effortlessly.

Sound idea

If you want big sound without the big look, try the Zain side table. It incorporates a 360 degree speaker and subwoofer in its upholstered space. I’ve no idea what that means.

Stat of the week

50% of people admit to writing down tasks they’ve already done on their to-do list before satisfyingly crossing them off.

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