National bed month

March 8, 2024

Happy Monday. Apologies for being late.

I got caught up in last week's deadlines, brought on partly by the Budget and the special days. Sometimes you wait ages for inspiration and then, like buses, they all pile in at once: International Womens' Day, World Book Day, Mother's Day... it was a bit like being on a news desk.

In other words: exciting.

It reminded me of my brief career in journalism, which began in the late 90s. My first taste of it was fairly underwhelming, but a mistake I made taught me an important lesson, as you can read about in this piece I wrote about it in 2016.

Take a look and see you on Friday.

Shameless plug #1

Book yourself into this PFS Power webinar I'm on this Wednesday, March 13, 10am. It's called Be yourself: how to attract and engage with high-value clients.

Shameless plug #2

Check out this post I wrote for Nucleus's Illuminate blog for International Womens' Day: Women inspiring women: 12 leaders share their stories.

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February 15, 2021

Beware of the bear 🐻

If you want someone to do something, it’s easier to tell them what not to do.

January 2, 2018

Why are financial advisers in cartoons often ginger?

You want to communicate a feeling of trust and dependability without confusing it with anything else. There’s no time for personal nuance or subtlety, you have to rely on visual symbols

January 26, 2018

The low-cost way to get started with video marketing

The stats around the power of video marketing are everywhere if you look for them. (And even if you don’t.)

September 7, 2022

Go small or go home

How do you get people to do what you want them to? It’s the hardest thing. Sign this form, book your next review meeting, read my latest post. Perhaps they’ve just got better things to do…

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June 19, 2023

Happy Father's Day

I’m often flummoxed by the choices of cards on offer and usually resort to the children’s section. Why? Read on Macduff.

April 24, 2020

May be it’s becauuuuuse I’m a Londonder

Well when I last went to London, I called in on old Coal Drops because I’d read about it being the groovy new retail space for hip and happening young cats.

September 15, 2022

All shook up

Where were you when Elvis died? asked Lester Bangs’s famous obituary in August 1977. Where were you when you heard of the Queen’s passing? Is a less interesting question.

July 10, 2016

Where’s your brand story?

Brand is all around us, it’s everywhere you go, as Wet Wet Wet might have sung. But where’s yours? Are you making the most of all the opportunities to promote what you do and who you are?