Can you remember the last time you developed your website? Perhaps the memory still haunts you.
If so, the thought of going through it all again is probably overwhelming. You’re not sure where to start, and you haven’t got the time or resource to dedicate to it. There are other issues to fix that pose more of a compliance risk.
You need someone to take this problem off your hands – well, you’re in the right place!
I’ve been helping financial advice firms to clarify their message and connect with their clients since I set up on my own last year. Before that, I spent 15 years in marketing working at Nucleus, Royal London, Prudential, Standard Life (and 5 years as a wannabe journalist).
I like the challenge of transforming something bland, cold and complex into something with warmth, clarity and personality so that clients can really grab hold of it. Once you have emotional benefits rather than features, everything’s so much easier. You can engage clients, show your value and develop trust.
And once you have trust, you also have a profitable, long-term client who’ll make referrals to other profitable, long-term clients.
At first, I wanted to be an actress in Grange Hill, then I wanted to read the news with Sue Lawley, but when Jason Donovan’s character in Neighbours said he was going to be a journalist, my ambition was set: I would move to London and work at Vogue.
Of course, I got about as close to writing for Vogue as I did to being Jason’s girlfriend. But I did get my name in print. I worked at the Press Association, and an architecture mag called Building Design. But I soon realised I was never going to be the next Anna Wintour, so after 5 years I decamped to Edinburgh and launched myself headlong into financial services marketing.
I created a number of innovative, eye-catching (and often award-winning) campaigns.
Now I’m using those skills and experience to help small financial advice firms to skyrocket their businesses through creative and engaging websites and communications.
Working in partnership with a talented team of graphic designers and web developers, I provide a fully integrated service designed to turbo-boost your business, get your message understood and get your ideal clients beating a path to your door.