I work as a Fractional Chief Marketing Officer for financial services firms
You get strategic leadership, creative thinking and hands-on delivery without the full-time cost.
I help DFMs, platform providers, advice firms and others to turn complex propositions into comms that work
You have a great story, but no one to tell it. You can’t justify a full-time head of marketing, but you need credibility, consistency, and a voice that cuts through. I provide strategic direction and communications expertise.
Advisers are busy — and selective. Engagement comes from relevance, not volume. I help you cut through the noise by creating an insight-led comms strategy tailored to whoever you need to reach.
Whether you’re merging, rebranding, or scaling, clear communication is critical. I help develop and maintain your messaging approach - keeping tone of voice intact and deploying content consistently.
The value of financial planning isn't easy to put into words. I help advisers and planners define their message, shape their strategy, and deliver communications that build trust.
"Working with Faith is like watching a <span class="u-italic-highlight" style="color:#f5491a">master at work </span>- storytelling really is her craft. She blends big picture thinking with <span class="u-italic-highlight" style="color:#f5491a">operational detail </span>perfectly which means I’m assured that our projects are always set up for success. She just gets it."
Faith provides the market knowledge, wordcraft and creative flair that we need to make our <span class="u-italic-highlight" style="color:#f5491a"> brand and communications sing</span>. She’s an extension of our team, and simply put, we’d be lost without her.
“Working with Faith is always <span class="u-italic-highlight" style="color:#f5491a">easy </span> and this complex project was no exception. She was quickly able to <span class="u-italic-highlight" style="color:#f5491a">identify the key areas </span> of focus to ensure our external messaging was hitting the right mark for a range of target audiences. I wouldn’t hesitate to recommend her."
Faith is a skilled marketeer, communicator and <span class="u-italic-highlight" style="color:#f5491a">collaborator.</span> I spent a fun and productive afternoon brainstorming ideas with her - <span class="u-italic-highlight" style="color:#f5491a">time and money </span>very well spent.