Around Halloween 2016, Nucleus was the only UK platform to have recently upgraded its underlying technology.
Most other major platforms were going through a lengthy and costly re-platforming process while some were in the middle of being bought over or merged.
This created the term ‘zombie platform’ in the press – one that is dying a slow death, closed to new business, limping lifelessly along.
We decided to capture the moment and do a short, week-long burst of activity over Halloween to coincide with the return of the popular zombie show The Walking Dead.
The campaign was aimed at prospect firms to warn them of the dangers of being trapped in a dying platform relationship. We urged them to run, not walk, to a new platform solution before it’s too late.
The campaign was developed through a zombie platform microsite featuring a downlaodable infographic, a ‘dead yourself’ app and a competition to win a zombie team experience.
We and drove traffic to the site through direct mail, email and Twitter.