Medical & General wanted to be seen as the go-to company for people looking for specialist and general financial support, but they were competing with firms with much bigger budgets.

Their logo didn’t stand out and the font used was a little stuck-in-the-mud. The website wasn't optimised for mobile and the messaging was jargon-heavy and unclear.

Incorporating the company’s initials and using the ‘M’ in a way that resembled a heart rhythm, we were able to modernise the brand and create something both modern and engaging.

We followed that by creating a website that was much more eye-catching and personal. We created copy that was warm, engaging and explained what the firm offered.Interviews with clients who were a mixture of medical professionals and non-medics confirmed the benefits of working with M&G.