Alasdair Coutts-Britton wanted a brand identity and a website for his ESG-focused firm Betterworld Financial Planning.

The brief was to create something that communicated the firm's sustainable approach to investing, but that wasn't all 'wheat fields and sunrises'. Instead we created a confident, eye catching brand identity using a bright yet 'ethical' colour pallet.

We continued this throughout the website, communicating Alasdair's ESG approach and explaining what it means in terms of investments - namely that it no longer means compromising returns.

We continue to work with Alasdair producing blog posts, an email newsletter and social media - all of which continues to inform and engage clients on ESG - and non-ESG - related topics.