Barnaby Cecil works with medical professionals, digital executives and those close to retirement.
However, their existing website didn't make that clear. There was also nothing on the website to encourage visitors to make contact with the firm.
So we refreshed the messaging and design, making it much more focused on the firm's target market by talking about the problems they face when it comes to planning their finances, and how Barnaby Cecil can help to solve those.
We also created a marketing funnel by adding an NHS pension calculator and two free downloads that were given in exchange for the client's email address. This is designed to capture a database of prospects that the firm can communicate with in the future.
We continue to work with Barnaby Cecil to provide monthly blog posts, a client newsletter, social media content, local advertising and printed brochures. In addition, we also helped Barnaby Cecil with the launch of its NHS podcast, which has had over 800 downloads so far.