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Let’s talk turkey

October 24, 2020

Have you heard? Turkeys are shrinking for Christmas. With smaller gatherings on the cards thanks to the government’s ‘rule of six’, farmers are having to reduce the size of the birds.

“It’s too late to grow smaller turkeys,” said the Sunday Times. They can slaughter them earlier to reduce the size, apparently. Or put them on a diet.

Yuck. This kind of detailing is enough to turn you vegetarian.

I think it just another example of how the pandemic throwing back the curtain on so many aspects of life that usually pass us by.

It turns out, a turkey doesn’t just arrive in a crib on our doorstep on Christmas Day. It’s starts life when we’re usually stuffing Easter Eggs and gets fattened up as much as possible over the summer so that we can devour it in time for the Queen’s Speech. 

I don’t usually give a thought to how my Christmas dinner is shaping up while I’m lying on a sandy beach, but I will now. 

We’re living through a once-in-a-lifetime moment of analysis and inspection

We have both the time to pause, think, and develop a new perspective on the things we usually take for granted, because there’s a new angle to almost everything.

Take money. We’ve turned into a nation of ‘unexpected savers’ with ‘money to burn’ according to the headlines because the pandemic has stopped us from spending. 

And people are naturally wondering what to do with all this cash.

Which is perhaps why the phrase at the top of this week’s list of rapidly trending topics, insights and analysis is… 

‘Robo advice’.

Is this a worry? It could be a good thing. Any publicity is good publicity as PT Barnum once more or less said. Or in other words, any interest is better than nothing.

It provides context. And context provides opportunity because it inspires questions. 

Questions that you can answer, with messages that explain why you’re different to a robo, where you add value and why you can help people gain real meaning from their money.

And that you’re an adviser is for life, not just for Christmas.

October 24, 2020

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