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Greetings from Barbados

August 9, 2020

I’m actually in Edinburgh, holidaying 6ft from my front door, in the garden.

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But, let’s face it, I could be anywhere and you wouldn’t know

Because I’ve set up this email to automatically go out while I’m away from my desk.

And that, my friends, is just the tip of the tip of the flake when it comes to marketing automation.

Because there are all sorts of things you can automate that mean that while you’ve got your feet up with a glass of wine, in the sun, you can also continue to attract prospects (and develop your relationships with existing clients).

But first, we have a caller on Line One

It’s Ken from Billericay who asks, ‘What is marketing automation?’

Well, thanks so much for asking, Ken.

Marketing automation allows you to set up templated, but personalised emails that are sent automatically when someone does something to trigger them, for example, when they:

  • Complete a contact form on your website
  • Sign up to your email newsletter
  • Download a copy of your free guide
  • Sign up to your webinar
  • Click on one of your FaceBook ads, etc.

You may be thinking “This sounds very clinical Faith. Where’s the personality; you can’t possibly automate things while making them sound genuine and authentic?”

I hear you.

We’ve all seen automated tweets that go out Christmas Day trying to persuade us to get an insurance quote. Not very festive is it? Someone forgot to check.

Even with the best tech, you need to a human to closely hold its hand. Not everyone will bother to do this, and this is where things can go wrong.

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(This was an automated tweet scheduled for Tesco that unfortunately hit a bum note during the height of the burgers-made-of-horsemeat scandal).

You need to blend the best of digital and the best in human expertise. 💅🏻

As with marketing and as with financial advice. 🤔

That’s polite code for ask me. 🙋🏼‍♀️

August 9, 2020

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