Do you remember when ‘the environment’ first hit the scene? In its Save the Dolphins t-shirt 🐬 and a layer of Body Shop cruelty-free lip balm 🥝 (kiwi fruit flavour of course).
I remember first feeling the burden of the crumbling planet in the 80s when Prince Charles warned against using hairspray because it would destroy the Ozone layer.
In the 80s?
No wonder Diana was so unhappy.
But with the lockdown, our impact on the environment is even more plain to see
All those clear waters of Venice, those blue skies over Dehli and wild animals having a free-for-all have made us see up close what could be if only us pesky humans weren’t living on it.
It can all feel very heavy.
But as we know, next year, Environmental, Social and Governance investing options will have to be taken into consideration.
And from what I can see, this is a huge opportunity. Suddenly people will realise that if their pension investment has to go somewhere, it may as well go somewhere good.
No more guns, polar bears all the way. And without even having to take out the recycling.
· It’s something people can get interested in
· It will appeal to the young uns
· It doesn’t mean compromising returns
Plus there’s the added issue of ‘greenwashing’ to guide people through – the funds might not do what they say on the tin.
Huge opportunities to fast track the trust issue and show even more value to your advice.
And finally, we can all look Greta in the eye, which is the main thing.
So what plans do you have to integrate this fine message into your marketing? Genuine question 🤔.
PS Apologies if this post seems a little flippant, I realise it’s a serious issue we’re dealing with here.