Wrap Wars

The focus for 2014 was collaboration: Nucleus is still the only UK wrap platform built and driven by advisers and we wanted to bring that to life. Rather than use a predictable ‘missing piece of the jigsaw’ metaphor we turned to Star Wars Lego characters… We showed that in the […]

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Retirement Revolution

In the budget of March 2014, George Osborne dropped a bombshell on pensions flexibility: “No one will have to buy an annuity.” This was a revolutionary moment in pensions history – things would never be the same again. We seized on the opportunity to support our adviser audience through the […]

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Upgrade my platform

Nucleus’s first campaign was designed to raise brand awareness and generate leads. Our brand perception needed updating – we were no longer just a punky start-up, but a much larger and continually profitable business. So we based the campaign on the strength of our technology – which even in 2014 […]

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Zombie Platforms

Around Halloween 2016, Nucleus was the only UK platform to have recently upgraded its underlying technology. Most other major platforms were going through a lengthy and costly re-platforming process while some were in the middle of being bought over or merged. This created the term ‘zombie platform’ in the press […]

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