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Wrap Wars

The focus for 2014 was collaboration: Nucleus is still the only UK wrap platform built and driven by advisers and we wanted to bring that to life. Rather than use a predictable ‘missing piece of the jigsaw’ metaphor we turned to Star Wars Lego characters… We showed that in the […]

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Good Parent Portfolio

In 2011 we were tasked with thinking further about how to give the protection sale more relevance. We created the Good Parent Portfolio which was designed to help advisers make protection a key part of their advice process alongside guardianship, trusts and wills: the key components of protecting a family. […]

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Retirement Revolution

In the budget of March 2014, George Osborne dropped a bombshell on pensions flexibility: “No one will have to buy an annuity.” This was a revolutionary moment in pensions history – things would never be the same again. We seized on the opportunity to support our adviser audience through the […]

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Upgrade my platform

Nucleus’s first campaign was designed to raise brand awareness and generate leads. Our brand perception needed updating – we were no longer just a punky start-up, but a much larger and continually profitable business. So we based the campaign on the strength of our technology – which even in 2014 […]

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