I’ve spent the past 20 years working with platforms, providers and financial planners to develop ways of communicating their value in a non-boring manner.
I began my career in journalism, before pivoting to marketing in 2003 and working for Standard Life, Prudential, Royal London and Nucleus. I created my own consultancy in 2017.
In my spare time I enjoy yoga, gin, and listening to true crime podcasts.
Financial services may be seen as being dry and daunting, but it’s actually teeming with stories waiting to be told. Stories that not only demystify financial concepts, but also connect on a human level.
I believe that to unlock the full potential of your client relationships and drive business growth, we need find the human connection that people crave.
This isn't just about getting clients to sign up; it's about opening a dialogue that leads to lasting relationships and trust.